Well what a, uh, three and a half months! I’m a bit of a workaholic so I need to be rather careful. When there’s enough work to literally keep me busy 72 hours a day, prioritising (something I’m not very good at) is important, to get that down to 8 hours. It usually ends up at 9 or 10, but sometimes more. And that’s not taking into account the fact that that 72 hours a day is based on a week of 21 days. I’m seriously not exaggerating.
It’s only that much because I’m passionate about what I do. Because I’ve so many great ideas about new ventures and new and better ways to do what we do, that I want to implement them all at once.
Now if you don’t know me, or you haven’t read far into this blog before, I’m the manager of 1WAY FM, Canberra’s Christian radio station. At the moment we’re planning for Share-a-thon – it’s our annual appeal for funds to our listener base. It runs over three days, and last year we received $55,555 from our listeners. This year, we’re going beyond $55,555, and asking our friends to partner with us for a stronger reach. We haven’t set a ceiling, because we want to see how far we can go. We want to reach out to Canberra in a bigger and better way than we are at the moment, and there is so much that needs to happen for that to happen.
Planning a Share-a-thon is a big job. Being new in this job, I knew very little, and have been learning as I go. I’ve learnt now that to plan an intensive three-day campaign, you need alot of time. More time than I gave myself and my team! But we are going to make it. We just need to ask our God to bless us and the weekend and move in the ways that only he can for us to receive the financial help we need.
We have recently dropped our advertising rate for new sponsors, to help attract those new sponsors, and we’re spending some time out visiting local businesses to outline the benefits of getting themselves on air. Once this new income comes in, oh boy are there plans to spend it (and to use it to make more as well). We need to grow to a size where everyone in Canberra actually knows we exist, and there’s a lot of changes to make to get there!
